The poster reads “James Brown Presents The Proud Crowd”. Oh my goodness! Now this must of been something. This concert was at Erie Arena in Erie PA. Two great acts from the King label.
Poster on YouTube says that this is from the first episode of a show called The Music Scene. The show was hosted by David Steinberg who eventually got his own talk show a few years later. Groovy was in full effect here obviously.
Right now you can only get this on VHS: Shindig: Soul [VHS]. Old Skool Baby! Shindig was among the first to start the whole lip-sync thing. Regardless, James Brown blows things up with his dance moves. More about Shindig on Wikipedia. Papa’s Got a Brand New Bag: